I must admit that for the last few years I have been wearing sun protection pretty much all year round ( with lower SPF in the autumn & winter ), experimenting with brands and formulation but never before have I come across a brand like Aethic before, which developed its sun protection formulas that will not only protect your skin but act considerately towards the environment we all inhibit.
Aethic sunscreen is a relatively new sun care brand on the market, with the offices based in London and the products formulated and created in Italy, where the sun effect is felt more acutely than say in the UK. According to Aethic their first product, Sovee, is probably ‘the world’s most complete sunscreen’, as it contains three sun filters, as well as three moisturisers and is especially formulated not to damage aquatic life ( it is certified marine positive ).
My journey of discovery of this brand started in Moscow, where I arrived in July in the middle of an overwhelming heat wave. I used the lightweight, flowery smelling formula with a colour of cocoa almond milk for a few days, much to my skin’s content but decided to save most of it for my trip to the sea in August, so the bottle was 2/3 full when I arrived in Spain, that seemed to have swapped places with Moscow in terms of heat-Spain was cool, yet the sea remained more pleasant than a dip in the swimming pool.
When Aethic team was doing their product research they realised that some sun filters can be photo-unstable as well as kill delicate coral life when a person wearing a specific sun protection product goes into open water, thus depositing product residue into the sea or ocean. UV filters were tested and selected based on:
– provision of broad spectrum UV protection ( different UV wave lengths of the sun rays need to be covered by different filters ),
– proven to be photostable when the product is applied and exposed to direct sunlight ( both of the above were done at University of Pavia and experts at March Polytechnic University in Italy ),
– doesn’t have a negative impact on coral and marine organisms ( testing for eco-compatability was done in both tropical waters, as well as in the Mediterranean and a research company was hired to do ‘blind’ testing with consumers in Brazil ).
If you compare Aethic packaging to other sun-protection brands it also differs-it appears somewhat simpler, less gimmicky, less sophisticated yet the main reason behind it is consistent with brand’s strategy of being eco-friendly. So the bottle in which Aethic ‘first summer edition’ is made out of PLA, a material made from corn – that is not to say that you shouldn’t keep your eyes peeled for the exciting packaging developments next year ! The box paper in which you buy the bottle comes from a sustainable Swedish paper supplier, which doesn’t use bleach nor glue – all you need to do is unfold the paper box and read everything about the product that you plan to use to protect your skin from the sun.
I like the scent of this product and the moisturising feel of it on my skin ( its more lotion than rich cream, which makes it very easy to squeeze it out of the bottle ) – when you swim in the sea daily the salt and the sun ‘dry’ your skin up, so a sun protection product that not only protects you from UVA & UVB rays but also helps to keep your skin well-moisturised is an added bonus. However the sun rays seem to be getting hotter and hotter with each passing year and as my own pre-set rule I tend to go for SPF 50 when I am on the beach, which gives me a more even, longer lasting tan even a few months after the summer holiday becomes a beautifully sunny memory.
Interestingly my OH wasn’t convinced when I was telling him about sun protection that we wear on our skin affecting seas and oceans, while slathering myself with Aethic Sovee body cream but if we consider that skin is our biggest organ and whatever we put on it gets absorbed into our blood stream, why not contemplate the fact that oceans and seas are living environments and whatever we add or put into it might upset the delicate balance, so isn’t it worth it to consider a brand like Aethic instead of your usual sun protection brand. I wonder what Jacques Costeau would say….
Aethic Sovee eco-compatible sunscreen, UVA/UVB SPF 25 ( medium protection ) Body, first summer edition, 150 mls, available to purchase in Selfridges. There is also SPF 15 and 40 versions of the product.
For more information go to www.aethic.com