More and more beauty brands are starting to realise that alongside efficacy and novelty in formulations, sustainability ethos is not only an important, but a powerful tool in their marketing arsenal.
As many of us continue to live with pandemic restrictions and with gyms and group sports closed and
If you love beauty, new launches come along to tease you all the time. But when you have known the
With more and more brands entering beauty marketplace, consumers have more choice, but are also more
Unlike our grandmothers and mothers, modern women are spoilt for choice when it comes to skincare.
I don’t know whether it’s the general tiredness & desire to simplify our lives or
Pandemic highlighted a lot of things for many of us. We all rediscovered long-forgotten hand-washing
The timing of the new Westman Atelier launch, Eye Pods, is serendipitous.
It’s no secret that when we look at a person, we do tend to notice their hair. Short or long,
When a company or brand decides to rebrand, it is generally done for a good reason. The brand might