Keeping your child safe online

Once you become a mother you never stop learning, as what might have worked with one child, might not work with the following one. Every day brings fresh challenges and some are more pleasant than others. As a mother one of the biggest responsibilities we carry on our shoulders is keeping our children safe and while internet has brought many good things into our lives, it also has several negatives, including addiction and presence of strangers, actions of which we can’t always predict or control.


Earlier this week  I attended the ‘

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Naif baby care products review

When it comes to looking after our skin there are so many brands one can easily get lost in exploring, however the same cannot be said about children’s skincare and this fact continues to baffle me. Babies are born with delicate skin and using many mainstream brands can lead to all sorts of problems later – pediatricians are already alarmed by the rapid rise of skin problems like eczema. To come across a baby care brand that doesn’t contain mineral oils, PEGs, parabens, SLS, synthetic fragrances, phenoxyethanol is always a joy but have you ever come across kids skincare brand started by fathers ? If not, let me introduce Naif, a Dutch brand.


Naif baby care was started in 2012 by two entrepreneurial fathers ( they used to work at Google and Unilever ), Sjoerd Trompetter and Jochem Hes, who weren’t keen on using mainstream baby care products on their children. They developed Naif with input from specialist formulators, dermatologists and more importantly, with feedback from other parents. At the moment there are seven products in the range, as well as four gift sets, including a starter kit and travel set, with the sun care line to be launched later this year.


All Naif products were formulated in Switzerland with many ingredients sourced in Holland. Sjoerd and Jochem made sure that the packaging has universal appeal and was practical as well. I was particularly impressed when I met Jochem last December at the Babycino ShopUp ink Chelsea Town hall as he was truly animated and knew every single aspect when it came to each product. Men generally get involved in buggy or car buying, so to see a father who was concerned about his kids skincare is a wonderful delight and I hope that wonderful wind of change from Europe will turn into the sweeping wind of positive change.

There are the following Naif products to choose from:

Cleansing Wash Gel

Milky Bath Oil

Nurturing Cream

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