Naif baby care products review

When it comes to looking after our skin there are so many brands one can easily get lost in exploring, however the same cannot be said about children’s skincare and this fact continues to baffle me. Babies are born with delicate skin and using many mainstream brands can lead to all sorts of problems later – pediatricians are already alarmed by the rapid rise of skin problems like eczema. To come across a baby care brand that doesn’t contain mineral oils, PEGs, parabens, SLS, synthetic fragrances, phenoxyethanol is always a joy but have you ever come across kids skincare brand started by fathers ? If not, let me introduce Naif, a Dutch brand.

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Naif baby care was started in 2012 by two entrepreneurial fathers ( they used to work at Google and Unilever ), Sjoerd Trompetter and Jochem Hes, who weren’t keen on using mainstream baby care products on their children. They developed Naif with input from specialist formulators, dermatologists and more importantly, with feedback from other parents. At the moment there are seven products in the range, as well as four gift sets, including a starter kit and travel set, with the sun care line to be launched later this year.

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All Naif products were formulated in Switzerland with many ingredients sourced in Holland. Sjoerd and Jochem made sure that the packaging has universal appeal and was practical as well. I was particularly impressed when I met Jochem last December at the Babycino ShopUp ink Chelsea Town hall as he was truly animated and knew every single aspect when it came to each product. Men generally get involved in buggy or car buying, so to see a father who was concerned about his kids skincare is a wonderful delight and I hope that wonderful wind of change from Europe will turn into the sweeping wind of positive change.

There are the following Naif products to choose from:

Cleansing Wash Gel

Milky Bath Oil

Nurturing Cream

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New clothing brand for kids: Greenberry Kids

Motherhood brings with it lots of worries & challenges but it is one of the most magical roles we get to play in life. Becoming a mother also often taps into our creativity reserves that flourish and take us into new pastures. Joo, a friend of mine, made quite a jump from working in the City to becoming an entrepreneur and I think that you will fall in love with Greenberry Kids, her clothing for children venture.

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Joo was born and raised in South Korea. She studied fashion design at University and did an exchange year in Australia, where she realised that she was great at the business side of things, as well as dressing up well but wasn’t amazing at the actual design process. So upon her return back home to Korea, she transferred to do an economics degree. With her diploma complete, Joo came to the UK to further her studies and then worked in the City, in trade finance, which in a way, unknown to her at the time, prepared for her current role, an entrepreneur mother.

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When Joo’s daughter Bee was born, she went on maternity leave but decided not to return to banking after the first year, viewing her daughter’s first few months as precious. Kids get bigger and start school, so Joo started getting restless and returned to banking, focussing on financial modelling and doing due diligence on businesses in debt. However her passion for fashion was getting stronger and after getting lots of compliments on the way she was dressing her daughter, this October Joo launched

Greenberry
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Latest addition to Childs Farm: a nappy cream

As every new mother knows nappy area requires care, attention and good hygiene practise. However even older kids can be prone to redness, so a good nappy cream always stays in mother’s rescue kit. I am happy to report that recently an award-winning British brand Childs Farm ( named after the founder’s Joanna Jensen farm )announced its latest addition to their wonderful range and their NEW Nappy Cream is not just 98% natural but also contains softening and hydrating shea and cocoa seed butters, as well as anti-inflammatory Aloe Vera which also helps to keep the skin well moisturised.

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As with the entire Childs Farm collection, Nappy cream for happy bottoms is suitable from newborns upwards. The formula is mild, kind and safe for all skin types, including sensitive and eczema prone skin. In a recent independent user trial, 98%* of parents of babies with eczema said they would recommend Childs Farm to other parents with babies with eczema. Sadly eczema seems to be rearing up its dry head and more babies seem to be suffering from it ( according to the statistics kindly provided by Childs Farm team, 20% of under 5s in the UK now have atopic eczema and most often than not doctors prescribe steroids to treat this skin condition, instead of helping to manage it naturally ).

The key to preventing sore bottoms and nappy rash is through cleanliness and moisturisation as nfection occur when skin is dehydrated and skin cells develop gaps between them, thus allowing germs to get underneath.

I also appreciate not just the practicality of Childs Farm packaging but it’s visually enticing effect, as each product features characters from the NEW Childs Farm cartoon, which is now shown daily on the Cartoonito Channel on Sky. The whole approach is very appealing as Joanna, the founder of the brand, doesn’t just focus on her role and responsibilities for her own kids, she also makes sure she gets the message of the right type of skincare for women who might want to go for an easy option of buying let’s say Johnson’s Baby. While Childs Farm products are NOT fully organic but they are natural and do contain organic essential oils. I lost count of how many of my girlfriends and colleagues now rave about Childs Farm skincare ( CF products are perfect gifts, as well as party bag fillers ), praising it for the smell and efficacy. And it’s not just the mothers who adore the products, it’s the children themselves who are happy to use them during bath time. My kids always make sure I pack their favourites when we travel and if that is not the best advertisement for the brand, I don’t know what is.

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Now, let’s dig a little bit deeper on the subject of nappy rash, shall we?

The Science
The outer layer of our skin is called the Epidermis, which makes new skin cells and protects everything beneath the surface of the skin from dehydration, stress and infection. The very top part of the epidermis – stratum corneaum – is in turn coated with a fine acid film (acid mantle) that is the first line of defense against viruses and other foreign invaders.

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