Whether you like natural or mainstream beauty products, I doubt that you are missing a concealer from your arsenal. They come in different shapes & shades, but finding one that ticks all the boxes – hides a million of sins, doesn’t ‘cake’, stays put and doesn’t dry delicate eye area – isn’t an easy task. My favourite ones come from Armani, Ellis Faas, Bobbi Brown & Ole Henriksen but I still continue looking for my natural holy grail of concealing power, as many concealers bought and raved about by press or bloggers have been money-wasted by your truly for various reasons.
As my groaning bathroom shelves can testify, I am in no hurry to reign in my beauty curiosity when it comes to good quality skin & body care, as well as make-up. As we are all unique and so is our skin, concealer is one of those products that a woman really does need in her arsenal, whether you are a teenager or a lady of silver age who wears less make-up but looks impeccable. When I heard that one of my favourite natural US brands, Austin-based W3LL PEOPLE launched a luxurious, non-toxic concealer, my eyes widened in anticipation but sadly one of the four shades, the one that was my perfect ‘match’ (called ‘light’), was out of stock until now at all the retailers around the world. My guess is that WP team took their time to ‘perfect’ this shade, which I think will probably become the most ‘universal’ for a lot of brand’s customers. A few weeks ago a glorious package with ‘Hippie tested. Diva Approved’ slogan and ‘Natural Warrior stamp, containing Bio-Correct Multi-action Concealer arrived on my work desk and I immediately dashed to the bathroom to start testing – I kid you not !
Powdered by organic botanicals, this high-impact mousse formula promises to brighten, de-puff and camouflage
If you are like me, you primarily need a concealer to lighten dark shadows under the eyes. Important point to remember are that concealer needs to have a creamy consistency and lighter than your skin tone. Squeeze a tiny bit of W3LL People concealer on your little finger ( or a concealer brush, if you prefer – sometimes when I have more time I do exactly that, as I end up blending it much better this way, especially into the lash line ) and apply it by gently tapping it into the skin from the inner corner outwards, extending it under the eye and a little bit down. This concealer is creamy yet light, so within a minute you can easily be done.
I have tried using it after my usual eye cream and without it and in both cases ended up with beautifully concealed ‘sin’ of a late night, which last a good few hours without re-applying. Another make-up artist’s ‘trick’ is to warm up a little bit of concealer before applying it on, that way it ‘melts’ into your skin even quicker and with no need to ‘set’ it with powder, which I don’t like doing – my make-up needs to be quick, as generally mornings don’t allow for much procrastination.
Another benefit of this concealer is that it has skincare benefits, namely a peptide complex that firms the under-eye area, caffeine that de-puffs, organic aloe leaf juice that soothes the skin, if it is a little bit on the dry side and algae extract that brightens. There is also pomegranate seed oil, coconut oil, green tea leaf extract, as well as calendula and chamomile flower extracts to calm and sooth. Maybe that’s why I don’t necessarily need to apply my eye cream in the morning, since using this product ( which also hides redness, dark spots and discolorations ) doesn’t just help to hide the imperfections, but also helps to improve skin’s tone and texture. In the image above I am only wearing WP concealer, blusher and coloured lip balm – no foundation or BB cream.
Top tip from Shirley Pinkson, co-founder of W3LL PEOPLE & make-up artist: ‘Don’t forget the eyelid! Applying concealer to your eyelid will awaken and brighten your look instantly.’
List of ingredients: Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic
W3LL PEOPLE make-up artist’s tip: Use as eyeshadow primer by applying thin layer to upper lid. Apply lighter shade under eyebrow and eyelid for a well rested look.
One has to move with the times and keep an eye on new products, trends and developments. For now I can say that after trying concealers not just from lux or mainstream brands but natural and organic ones as well( for example RMS Beauty, Kjaer Weis & Ilia, this latest launch from W3LL People has become a winner for me. Not just because it is a natural brand that cares not just about their customers in general but their wellbeing as well, as well as the effect its products or packaging might have on the environment. This concealer combines efficiency of a magic wand with skincare benefits and helps me leave home confident and ready to face the day. After all, which woman doesn’t want to have a reliable Sir Lancelot come to her rescue, especially when she can fit him into her make-up bag or a trouser/skirt/dress/bag pocket? Good things indeed come in small packaging & they don’t need to break the bank either.
W3LL People Bio Correct Multi-Action Concealer, £18.25, 7.4mls comes in four shades: fair, light, medium and medium dark and is available in the UK from multiple retailers, including Content Beauty and Cult Beauty
For more information about W3LL PEOPLE team & products, please click here