Defying powerhouse: AMLY Eye Care

It’s been said that eyes are the mirror of the soul, but they are ‘framed’ by something no less important. You might already know that the skin around the eye is delicate, but it’s also much thinner than anywhere else on our face. What you might not know is that skin around the eyes also lacks hair follicles and thus doesn’t have a natural supply of moisturising sebum the rest of our face does, so over time it becomes drier and visibly start showing our age. When AMLY Eye Care was launched earlier this year, I was particularly eager to explore its qualities, as the brand very carefully curates every single of its launches.

I know that AMLY’s customers have been asking founders Kerry and Lisa to create an eye area products because it is a concern for many. But I was intrigued to learn that Kerry hasn’t been using an eye cream herself, being a fan of the simpler skincare routine…. Until this one was created – and Kerry modestly admits that now she wouldn’t be without it!

AMLY Eye Care

The first two things that peaked my attention were the interesting ingredients and the sublime texture. To start with, his eye cream looks like a combination of a lotion mixed with serum, but feels like the lightest of feathers gliding ever so delicately over the skin. It such a pleasurable experience you can almost feel calm seeping into your pores, grounding and makings you feel like the most eternal self.

According to AMLY, this floral water cream is packed with pure floral distillates and Hyaluronic Acid, which help to combat signs of fatigue and minimise lines and wrinkles, while also playing correctional and preventative roles. Modestly – because AMLY products never scream, but rather whisper – the cream also plumps and firms the skin, while the hand-blended formula hydrates and soothes the skin. Caffeine (it might hit your adrenals when you drink it, but it does a lot of good as an ingredient in skin and body care) provides the much-needed antioxidants for the city dwellers and helps reduce puffiness and dark circles, while Elderflower, Horsetail, Pomegranate and Witch Hazel brighten and refresh the eye area. If you think I was done with the ingredient goodness of that cream, well I am not! The delicate eye area repair is also accelerated by the power of the probiotic Lactobacillus Ferment, while Carnosine shields eyes from both environmental aggressors and blue light (which many of us, computer and mobile overusers not only welcome, but let’s be honest – desperately need right now).

AMLY Eye Care: the floral water eye cream that brightens & firms

Possibly thanks to powerful anti-inflammatory phytonutrients I feel that my eyes feel a little less fatigued since I started using it twice a day – and I am sadly one of those people who is spending a significant amount of time in front of a screen every day. What is also unmistakable is that my under eye area looks plumper and the under the eye shadows that I tend to get after going to bed quite late are most definitely less visible – and I say that only after using this eye cream for two weeks.

Make no mistake, looking after the delicate eye area is not only about products. When its sunny, wearing sunglasses with UV lenses will protect them and their health. Keeping hydrated and having annual eye checks at the opticians is important. Some might say that the usual moisturiser or serum or face oil that one uses on the face will work for the eye area – and I won’t argue with that, as on occasion I do exactly that. But if under the eye is your ‘problem’ area, then getting an eye product will certainly be beneficial.

Apart from a good night’s sleep, I also find that regular facial massage that includes the eye area can certainly improving the detoxing process, reduce puffiness, dark circles and increase the supply of nutrients, provided you get the right eye area care product. I might not have the time for the eye massage in the morning, but in the evening I certainly make time for it – thanks to this eye cream.

AMLY Eye Care: Brightness, plumpness & firmness in a bottle

For those of you who enjoy a deep dive into skincare ingredients that make the products what they are, below is the information from AMLY that is both interesting and educational. I truly believe that in order to make the best individual choices when it comes to skin or body care products, you need to understand what is actually in the product, rather than the idea that the brand might be selling you with its clever marketing slogans.

7 Bioactives
Carnosine, Bisabolol, Lactobacillus Ferment, Green Tea, Pomegranate, Caffeine, Hyaluronic Acidw

11 Botanicals
Safflower, Witch Hazel, Astragalus, Spilanthes Acmella, Elderflower, Horsetail, Rose, Chamomile, Aloe Vera, Neroli, Sweet Almond

AMLY Eye Care Star Bioactives and Botanicals

Bioactives

Restorative Green Tea is high in anti-oxidant polyphenols, which also provide skin-soothing properties. It is also rich in proanthocyanidins, which can help increase capillary strength, while playing a role in the stabilization of collagen & elastin’s structural support.

With strong anti-ageing and anti-inflammatory actives, Carnosine shields the eyes from environmental aggressors and blue light, while also helping to protect and promote skin health

Applied topically, energy-boosting Caffeine is a powerful antioxidant & anti-inflammatory that boosts skin circulation & increases radiance. It is also a vasoconstrictor, meaning it shrinks blood vessels, which can reduce the appearance of puffiness & redness.

Lactobacillus Ferment accelerates skin repair, positively influencing the speed & quality of epidermal growth, which in turn results in better barrier function.

Pomegranate is known to be beneficial for skin rejuvenation, hydration, elasticity & prevention of premature ageing. It also nourishes the outer epidermal layer, which helps to boost skin tone, fade fine lines & revitalise the skin

Eco-friendly, pesticide-free and GMO-free Bisabolol is soothing & calming. Combined with other ingredients it helps to better penetrate the skin.

Bio-Available Hyaluronic Acid boosts skin’s moisture content by enabling it to hold 1000 times its weight in water. AMLY uses the most concentrated active compound on the market.

Firmly planted in nature

Botanicals

Natural complexion-boosting powerhouse Elderflower conditions & balances the skin, while also helping to minimise fine lines.

Very high in Vitamin E and Omega 6 Fatty Acids, Safflower is a potent antioxidant & a great line of defence against free-radicals & environmental toxins. It works to minimize the appearance of wrinkles & to restore a more youthful appearance by keeping the skin better hydrated.

Witch Hazel, known for its anti-inflammatory & astringent properties, can reduce puffiness & soothe the under-eye area, while also providing a tightening and firming effect.

Often called the ‘Beauty Herb’, Horsetail stimulates the production of new skin cells & contains silicon, which helps to produce collagen & makes the skin appear more plump and smooth. Silica also improves circulation, helping to flush out & carry away any impurities in the skin around the eye.

Plant Power in bloom

Adaptogen Astragalus regulates the effects of stress & fatigue, while slowing the signs of ageing by protecting mitochondria & promoting healthy cell longevity & function.

The natural alternative to botox, Spilanthes Acmella relaxes facial tension, thereby reducing fine lines & wrinkles, while also providing antioxidant protection.

Indulgent Damascus Rose is nutrient-rich & packed with antioxidants to smooth & soften fine lines, while protecting delicate skin.

Roman Chamomile is the most wonderful skin soother & anti-inflammatory, helping to refresh dry & tired eyes. It contains flavonoids that speed up the rate at which skin cells heal themselves, while also being able to restore moisture balance in the skin, minimising dryness & giving the skin back its suppleness.

Beauty in the eye of the beholder

While I am quite selective about the products I use on my skin, I do like to bridge two things. One – to remain loyal to the brands that continue to deliver results and delight me months or years after I first discover them. Two – discover and spotlight new products that deserve the attention and would be a worthy addition to your bathroom shelves – and not for looks alone. So while there are some eye creams that I still very much like, this new launch from AMLY is not only my January Beauty Discovery of 2021, but it certainly makes it into my own Beauty Hall of Fame.

To find out more about AMLY, please go to brand’s website here (it is NOT a sponsored link)

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