Eyes Have It: Westman Atelier launches Eye Pods

The timing of the new Westman Atelier launch, Eye Pods, is serendipitous. Yet Gucci Westman has been developing Eye Pods for two years, so she couldn’t have predicted that her eyeshadows would be launched at the time when more and more people will be wearing face masks that cover half of their facial features. With focus leaving our mouths and going straight to the portal of our soul – the eyes.

Westman Atelier exterior Ivercote packaging

There are two Westman Atelier Eye Pods – a trio of shades for the day called Les Jours ( Neige/Chocolat/Tabac ) and a night trio called Les Nuits (Noir/Champagne/Vin Rouge ). Each of the six Eye Pods is a hybrid cream-powder formulation that also offers striking and buildable effect. According to Gucci: “As a make-up artist, I always found that cream shadows disappear easily over time. I wanted a product that merged a cream and powder finish with efficacy and effect, without silicones.” Metallic finish provides eyelids with luminosity that you can build up to a more intense shade easily. If you want more subtlety in your eye make-up, choose Les Jours, if you are after striking intensity, go for Les Nuits.

Westman Atelier Eye Pods in Les Jours

Each of the two Eye Pods colour palettes has three buildable shades that work seamlessly together. According to Gucci, she created “each Eye Pod palette with one classic ‘core’ shade that’s seamless base or smudgy liner; one ‘accent’ shade for an amplified pop of colour; and one ‘highlight’ shade to brighten lids and tear ducts.” You can as easily & no less important, quickly, create translucent or warm bronze effect, as well as a the fashionably-forward deep burgundy eye lid.

Old magazine editorial, new eye-catching Westman Atelier make-up launch

Key Ingredients: Gucci chose silky emollients derived from Coconut Oil for indulgent slip and blendability. There are also Rice and Corn Starches to make eye make-up application as smooth and comfortable as possible. Don’t forget that the area around the eyes is much more delicate than the skin on the rest of the face & requires a light touch in application.

INCI: OCTYLDODECANOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, MICA, ORYZA SATIVA STARCH (ORYZA SATIVA (RICE)STARCH), CALCIUM SODIUMBOROSILICATE, ZEA MAYS STARCH (ZEA MAYS (CORN) STARCH), DISTEARDIMONIUM HECTORITE, ZINC STEARATE, SILICA, POTASSIUM SORBATE, SYNTHETICFLUORPHLOGOPITE, TIN OXIDE. May contain: CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES)

Westman Atelier packaging

Another innovative and striking element of the pods is …. magnetism. Each pod easily snaps together with the other ones, offering unique portability for your make-up or handbag, as well as eye-catching & space-saving visual on your bathroom shelf, work desk or vanity table. Eye pods themselves are housed in recyclable secondary packaging ( Ivercote ), which offers a lower paperboard carbon footprint.

What is obvious about Westman Atelier products, online or on retailer shelves, is how visually elegant brand’s packaging is. In this instance the eyeshadows look breathtakingly striking, imprinted with brand’s signature heart. They are so mesmerising to look at I would go as far as call them make-up’s work of art. Flattering effect is easily achieved when you apply the product with either fingers or eye brush. But first you need to dare yourself dip your finger or brush in, un-veiling the visual perfection on display before your eyes.

To apply the eye shadow, Gucci has designed two eye shadow brushes with one of the oldest Japanese brush makers. She also regularly posts application techniques and tips on Westman Atelier website & Instagram account. According to Gucci she likes “to use the brush with the flatter bristles for gliding colour onto the lids and the more rounded brush for blending.” Ultimately, it is up to you o choose how best apply Eye Pods – just try both methods and compare which allows you to achieve the most flattering & effortless result. The one that makes you click your tongue in appreciation when looking at the mirror reflection.

I have been an early ‘adopter’ of this brand since its launch in 2019 & can say that it is as pleasurable to apply Westman Atelier make-up, as it is to wear it on the skin, enhancing the features. They also help making you feel like a confident goddess even on the days when your mood or skin might not be at their best.

To find out more about Westman Atelier, please click here

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