When it comes to my actual kitchen, I am quite conservative-wooden furniture, marble counter tops and tiled floor, but when it comes to choosing utensils and accessories, I like the bright colours and the functionality of the items that help to speed things up during the cooking process.
Joseph Joseph is a brand that was started by two creative twin brothers, Anthony, who studied design at Central St. Martins and Richard, who did his business studies at Cambridge University. Twins combined their acumen and creativity and in 2003 their business venture, Joseph Joseph was born. My first introduction to their designs came in 2005 when I ordered Index, their clever chopping board set ( one for vegetables/fruit, one for fish, one for meat and one for already cooked food) that was not only colourful and durable but functional too-I still have the original product and use it daily by the way.
This was followed by Nest 8, which comprises mixing bowls, a sieve, measuring spoons, strainer and juicer.
Recently I also bought Elevate, a set of six kitchen utensils ( a flexible turner, a slotted spoon, a slotted turner, a ladle, a spaghetti server and a solid spoon ). Not only are they sturdy and colourful, but their heads are raised off the surface, so there are no spills or mess when you are cooking, hence less cleaning to do after the meal is eaten. Each utensil is heat resistant to 240C and also works well on non-stick cookware and can be easily washed by your dishwasher.
Another clever design from Joseph Joseph, that is the latest addition to their range is called Segment ( it comes in black & white ) and it allows to put your kitchen tools into organised slots, so there is order and ease of access, as opposed to shambolic and mix ups-you try to get one utensil out and three come tumbling down. And I already have my eye on their drying rack, called Arena.
What started as a small business seems to be growing and expanding with the products now being sold not only at John Lewis/Peter Jones, Amazon, Lakeland but also abroad- I have spotted some of their designs in Spain last summer , in cool kitchen shops and at Barcelona’s department store El Corte Ingles. You can, of course, buy directly from the Joseph Joseph internet site, which offers free delivery on all UK orders.