Alexia Inge, co-founder & co-CEO of online retailer Cult Beauty is the woman who not only keeps an eye on beauty trends, but also sets them in the UK. I was absolutely delighted when she agreed to contribute to the original article that I was researching for a glossy publication on skincare and menopause. The article never saw the light of day, but on the plus side, I can share Alexia’s thoughts on the subject fully and hope you will find them helpful when it comes to your personal beauty choices during the time when the skin and body go through gradual, but quite substantial changes that women experience, as their transition from child-bearing age to the stage of life when they enjoy the fruits of their labours….
Galina AP: Alexia, You were one of the first UK beauty retailers to start carrying products for the peri & menopause skin, so first of all, I am curious what made you zero on that segment and choose to spotlight it on Cult Beauty?
Alexia Inge: After #MeToo, there was a female sexual revolution, where the world asked itself “why so many sexual pleasure and health topics had for so long existed in whispers?”. At Cult Beauty, we looked at the site and decided to launch a Sexual Pleasure and Wellbeing section as a way of normalising what had so long been taboo, or unmentionable in ‘polite society’. While I was researching this category – and as we launched vibrators, exercisers and supplements – it became clear to me that even in this under-served category there existed an even more niche element and that was products to aid the menopause journey.
The more research I did, the less I found and the more frustrated I got. How can something that happens to almost every person in a group that makes up 50% of society be so ignored and marginalised? Something needed to be done.
GAP: In your opinion, do women need specific skincare to address changes the menopause brings or skincare ranges targeting more mature skin are as suitable?
Alexia inge: RE Skincare, there are ingredients, like phytoestrogens, that tailor specifically to skin that’s being affected by hormonal flux and rebalancing that happens through Menopause and beyond, but we don’t just look at skincare. We sell pelvic floor exercisers, temperature controllers (coming soon), cooling spritzes, lubricants, supplements, sleep aids and mood boosters.
GAP: Would skincare targeting skin in peri & menopause be effective on its own or does it have to be combined with hormone replacement/nutritional therapy?
Alexia Inge: Nutrition would be the first line of support that I would recommend, this product is amazing and one of the first to do proper clinical trials through it’s development – https://www.cultbeauty.co.uk/mpowder-peri-boost.html. Then, depending on a person’s individual Menopause journey, I’d recommend both skincare and wellbeing items to support.
GAP: What ingredients does skincare for menopause must contain and how different are those products when compared to “anti-ageing” skincare?
Alexia Inge: It’s difficult to separate the two, as for decades “anti-ageing” has treated some of the physical signs of Menopause. The difference in simply buying anti-ageing products and looking to support your menopause journey in a much more holistic and tailored approach.
For both topical and ingestible solutions I would highly recommend products with Phytoestrogens e.g. the VENeffect skincare range. Look for ingredients like Black Cohosh, Flax, Bakuchiols, Azelaic Acid, Polyglutamic acid and skin barrier saviours like Ceramides.
During Menopause skin can become much more sensitive, so I would recommend dialling down acid usage or using weaker solutions than you did in your 30s. Retinol can become problematic, so if that’s causing you issues look for highly buffered formulas or switch to the natural alternative bakuchiols.
Counter the significant loss of collagen with really good collagen supplements like Rejuvenated –https://www.cultbeauty.co.uk/rejuvenated-ltd-collagen-shots.html and one will also need to boost the use of topical Hyaluronic Acid, or Polyglutamic acid which is even more effective – https://www.cultbeauty.co.uk/the-inkey-list-polyglutamic-acid.html, https://www.cultbeauty.co.uk/then-i-met-you-the-giving-essence.html
To explore more products relevant to your Menopause journey individualised needs, please click here (the post or links are unaffiliated and not sponsored).