Mesmerizing eyes courtesy of Armani & W3LL People

Like Brooke Shileds I have strongly defined eyebrows ( but luckily not as strong as Leonid Brezhnev’s ) and lessons taught by the threading queen Vaishaly Patel continue to serve me well. But what if you want to defy your eyebrows and eyes but don’t know where to start? Luckily, Armani & W3LL People‘s recent launches will give you a helping hand-just make sure yours is a steady one!


I haven’t had the pleasure of meeting Mr. Armani in person yet but know from a few people who work for him that even though he is in his 80s, he still keeps a sharp eye on everything going on in his empire, including developments within his beauty line that has been gaining fans steadily pretty much from the moment it was launched. His beauty products are practical, on-trend yet timeless and they make you look like the best, polished version of yourself without being overdone.

Armani Eye & Brow maestro is a product that you will like simply because it will help you make your eyebrows, as well as eyes, look beautiful. All you need is just one pot and a brush. My mini make-up lesson was guided by one of Armani make-up artists working at the Selfridges counter, whose advice I value as she knows what colours suit me and never does a hard sell.


Mr Armani is known as a master of light & shadow and this product will help deliver exactly that effect. Put some of it on top of your hand, wiggle the specially designed Armani brush in it gently and brush the eyebrows upward, applying it from inner to the outer corner of the brows. The spiral applicator, like the one you get in your mascara, helps to evenly distribute the product and you can build it up, if you want a stronger look or if your eyebrows are a little sparse. Fancy some eyeliner? Use the angled side of the brush, that is very precise, and trace the line alongside your lash line, guiding it almost into your eyelashes for a natural, Bambi-eyed look. If your eyes aren’t big, do it half way, from the middle of your eye to the outter corner. Need an eyeshadow? No problem, dab some on your finger and apply to your eyelids, blending it well. You can also use it to contour under the cheekbones, like bronzer, but it does depend on the shade that you choose and the colour of your skin ( the shade that I bought is called ”Ambre” and it certainly does the above named multitude of jobs for me ). Enclosed instructions also say that you can ‘use Eye & Brow Maestro as hair touch-ups to bring a touch of colour-again” but do check if it is a match for your hair first )

Giorgio Armani Eye & Brow maestro comes in 9 shades & costs  £26.50; the double sided brush costs  £20.

So what else do you need to magnify your eyes? A great mascara of course. Generally I tend to just curl my eyelashes but there are evenings or work occasions, when a coat of mascara or two are called for or simply necessary. I have tried many mascaras and there are lots of great ones out there for you to choose from, but my mascara beauty comes courtesy of a natural beauty favourite of mine called W3LL People. A while back I was lucky to have a chat, as well as make-over, with Shirley Pinkson, a make-up artist and one of the founders ( there are also James Walker who is a free, creative spirit who likes to jokingly call himself a tree0hugger and a dermatologist M.D. Renee Snyder ) of the brand. As one would, I asked Shirley about her make-up ‘dessert must-haves’ and she told me that for her, without a shadow of a doubt,  it has to be mascara. She also admitted that it is a tricky one to develop for an organic brand, so at that moment in time it was work in process.


Well, all that work paid off in spades, as far as my personal opinion goes. I simply love everything about that mascara – from the black pigment (hyper pure mineral pigments are used in the formula), to the simple packaging and the brush ( made with injection moulded rubber and a simple, thank god not a vibrating, cascade shape ! ) that separates lashes and helps them be defined after an application of even two coats.

W3LL People mascara has a very subtle, pleasant smell, is made in Italy and doesn’t contain any nasties like artificial chemicals or petroleum derivatives that can irritate the delicate eye area or sensitive eyes. One of the things that appeals to me is that it also nourishes your eyelashes due to a synergistic botanical blend.

W3LL People Expressionist Bio-Extreme Mascara costs 20 and is available to purchase from Content store in the UK.

Well, the Armani product is not natural you would say. Yes and I don’t pretend to be a purist, I mix and match to the best of my ability to find the right balance for me. Some products for now work better than their natural or organic counterparts, but the progress is being made with every passing day and I very much enjoy the journey of discovery. Hope so do you.

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