With more and more brands entering beauty marketplace, consumers have more choice, but are also more confused. I always recommend engaging with the brand via e-mail or social media and seeing whether the team addresses your concerns or answers your questions promptly. With Free and True Skincare not only will you be able to simplify your daily skincare routine, you will learn about ingredients, be guided to products that are well matched with your skin’s needs and support a female-led brand with the passion for skincare at its core.
Free and True Skincare Moonlight Milk PM Balm Cleanser (black cumin, camellia, mango), 50ml, US$45
This nourishing balm-to-milk cleanser is perfect for colder months of the year or when your skin needs a more thorough cleanse. Combination of Camellia oil, Black cumin oil and Mango butter will melt away makeup and remove impurities without stripping the skin or leaving behind any unwelcome residue. The balm allows for easy traction of the fingers over the contours of your skin, without dragging it, while Jasmine oil provides an uplifting sensory experience while a synergistic blend of botanical extracts, which are soothing and regenerating. You don’t need a face towel or muslin cloth to remove this cleanser from your face, which is a plus in itself, if you are looking for an effective and non-fiddly face cleanser.
Note: The balm cleanser is the ultimate multi-tasker – makeup remover, cleanser and mask all in one.
- Jojoba Oil: rich in vitamin E, deeply penetrating, helps to lift impurities
- Camellia Oil: astringent & balances oil production
- Mango Seed Butter: reduces redness and is known for its anti-fungal properties
- Calendula Extract: soothing & healing. Chosen for its anti-microbial properties
Warm a pea-sized amount of the balm between your fingers and massage onto dry skin, making sure to avoid the eye area. Dampen the skin with the water and continue to massage the balm in circular motion, allowing it to transform into a light milky lather. Then rise away thoroughly with water – I like using this balm in the shower, when the warmth of the water opens up the pores and enhances the efficacy of the cleanse. This cleanser is perfect for dissolving make-up and lifting the impurities, while also make the skin feel nourished. You can also leave it on the skin for a few minutes, instead of a second cleanse, as a facial mask once a week.
Marigold Morning, Freedom Fighter and Ramblin Rose are part of my Universal AM Routine. I love the fresh scent of the Marigold Morning AM Cleanser for a quick morning pick me up for my skin. My skin feels fresh and clean without drying it out. Then I layer Ramblin Rose under 1-5 drops of Freedom Fighter Face Oil before I apply my tinted SPF moisturizer. Or, I create a mini emulsion by mixing together Ramblin Rose and drops of Freedom Fighter into the palm of my hand, applying them together. The beauty is in your ability to add more oil depending on your skin’s needs. If your skin is dry use more drops of oil.Tami Blake, founder of Free & True Skincare, on your own skincare routine
At a time when we worry and struggle, this cleanser will remind you that taking care of yourself is important. None of us can pour from an empty cup, so by doing our little daily skincare rituals, looking at ourselves in the mirror, noticing change and having some control over how our skin looks, we introduce the much needed positivity back into our lives. And this cleanser will pamper your skin, of that you can also be sure!
Free and True Skincare Freedom Fighter Antioxidant Face Oil (sun-ripened berries, red clover, COQ10), 30 ml, US$68
Tami & her team formulated this lush face oil for the women who are constantly multi-tasking & juggling, yet enjoy the pleasure of the outdoor lifestyle. Harnessing the synergy of sun-ripened fruit and native Californian grown botanicals, once you apply a few drops of this beautifully sleek oil to your skin, you will be transported to the lands of sunshine & happiness, as if on a summer holiday that possibly had to be cancelled this year. Loaded with vitamins, antioxidants, essential fatty-acids and minerals, this quick-absorbing oil can work in tandem with your moisturiser by offering an extra layer of protection against environmental aggressors. So nourishment and protection for your skin, as well as improvement in the radiance and suppleness with regular use. Not bad for a facial oil, don’t you agree?
- Cranberry Oil: formulated at a whopping 25% concentration, this free-radical fighting oil contains the perfect balance of omegas 3 & 6
- Sea-Buckthorn Berry Oil: packed with 190 bio-active substances which stimulate skin healing, regeneration, firming and toning
- Raspberry Oil: provides anti-inflammatory support, helps repair environmental damage and reduce trans-epidermal water loss
- Barbados Cherry + Goji Berry Extracts: chosen for collagen supporting vitamin C + E
- Nettle: a highly nutritious plant that contains vitamins C, K, B, chlorophyll and protein. Helps protect the skin against sun damage and supports its structural integrity
- COQ10: works at a cellular level, boosting skin repair, regeneration and reduction of free radical damage that causes age spots and fine lines.
Massage a few drops on your slightly moist face & neck. Pause for a second, enjoy the moment to yourself, uninterrupted. You can use the oil on its own – a pleasure all in itself, a combination of scent (mixture of ripe fruit and berries, coupled with herbal undertones of nettle,calendula & rose petals), texture (slick, yet instantly absorbed by the skin ) and almost instant subtle glow that its application imparts on your skin. Or you can pair it with your favourite serum or moisturizer. Tami recommends adding a few drops of Freedom Fighter to Ramblin’ Rose Hydrating Serum – it is a very romantic pairing of two products I have to say, giving your internal sense of femininity a boost.
“It is one of my personal favourites from Free and True Skincare. Simply because wearing it on my skin makes me feel so good, I want to kiss myself & the world, believing deep inside that in the end all will be alright in this world.Galina AP
Tami also offers what she calls “universal skincare routines’ on her website, giving product recommendations and combinations depending on your skincare type, something that will give you an initial idea about which of her products might work well for your skin. You can find examples by clicking here.
Free and True Skincare Bright Side Vitamin C Serum (mulberry, uva ursi, amla), 30ml, US$72
Brighter, clearer days are ahead. Well, with the launch of this serum a few months ago those that were one of the first to try it, sat up and took notice of the improvement in their complexions in the mirror. A potent Vitamin C serum was designed to reveal more even and vibrant complexion. Formulated with two clinically proven, powerhouse forms of stable, non-irritating Vitamin C, niacinamide, and energetic botanical ingredients like Mulberry & Liquorice root, Alma berry and Seabuckthorn, Bright Side effectively targets uneven skin tone, sunspots, acne scars and discoloration. The duo of tetrahexyldecyl ascorbate (at a whopping 10%) and magnesium ascorbyl phosphate (3%) ensures that even the most sensitive skin types can bask in their natural glow.
This innovative day serum plumps and firms, while regulating sebum production and strengthening the integrity and resilience of skin. And thanks to niacinamide, breakouts don’t stand a chance. Packing a one-two punch, Bright Side reduces sebum production and increases ceramides in the skin. Perfect for all skin types, particularly those over 30+ who seek a power punch serum designed to help age gracefully. And you can expect to see a difference within a week or two of regular use.
“As an esthetician, I know the importance a Vitamin C serum plays in a daily skin routine – it’s the one product that everyone can benefit from. But not all Vitamin Cs are created equal. That’s why I was inspired to create a formula that works for all skin types, but doesn’t sacrifice efficacy. By combining clinically proven ingredients with botanical ingredient synergies, Bright Side helps women to #FreeYourShe, so they can spend less time worrying about their skin and more time doing what matters most.”Tami Blake, Esthetician & founder of Free + True Skincare
- 10% Tetrahexyldecyl Ascorbate: this oil soluble form of Vitamin C is chosen for its ability to deeply penetrate the skin, all the way to the dermis
- 3% Magnesium Ascorbyl Phosphate: This water soluble form of Vitamin C effectively brightens, giving you that “what is her secret?” coveted glow
- Niacin amide: Wave goodbye to breakouts, heal inflammation, reduce sebum production, treat rosacea and increase ceramides in the skin with this form of Vitamin B3
- Bearberry: addresses skin discolouration, dark and age spots
- Amla Extract: The fruit extract of gooseberry is clinically proven to help you age gracefully, stimulating pro-collagen, while preventing future damage from UV rays
- Mulberry Extract: Uneven skin tone is diminished and irritations calmed down with the help of this botanical
- Purple Corn Extract: A potent antioxidant rich in anthocyanins, it supports skin elasticity and protects against free radical damage
After cleansing and toning in the morning, apply one or two pumps to face and neck and follow it up with the facial oil or moisturiser and SPF. Tami loves to “cocktail” hers with Ramblin Rose for an extra boost. And if you’re really craving some pampering for your skin, create what Tami calls a “nutritious breakfast smoothie” by combining Ramblin Rose, Freedom Fighter and Bright Side. And when you do that, make sure Prince’s “The Most Beautiful Girl In The World” is crooning in the background. Because if we don’t elevate ourselves and boost our own inner confidence no one else will do it for us. Just make sure you have the right beauty tools in your arsenal & your daily load will feel just a little bit lighter.