Growth is a slow process, one needs to learn how to walk before starting to run. When it comes to AMLY, brand founders Lisa and Kerry aren’t driven by speed.
In our fast moving times the best way to develop a business, if you work in beauty, is by responding to what consumer wants and needs, but walk, not run when it comes to development and product launch.
Arriving in Lewes on the train straight from London makes you shift gears downwards almost instantly, as fresh air hits your lungs & you notice people moving with less urgency. It wasn’t my
As someone who has been writing about beauty products for many years I am not easily surprised when it comes to new concepts or launches. While my attention remains razor sharp, few products make it
Boxwalla’s February Beauty Box, titled ‘Moonlight & Silver Sleep’, that I received a few weeks ago, contained night-time skincare products from two cult brands, British Amly Botanicals and American Mun Skincare – both united by minimalist perfection when it comes to their respective formulations and products, that at the same time have the biggest personalities. The box contained Amly‘s latest launch, a third one from the brand, a face mist called Beauty Sleep, Mun’s Aknari Brightening Youth Serum and the accompanying it canvas make-up bag. The overall effect was that of a peacefully radiant beauty that doesn’t get touched by the passing of time.
Amly Botanicals Beauty Sleep Silver Rich Face Mist
Amly, founded by two women, Kerry & Lisa, whose friendship lies at the foundation of the brand, is built on their complimenting talents & desire to create something that will help people who use it, feel special, cloaked in the invisible veil of their mists. Another element of Amly’s foundation lies literally underground on the farm in East Sussex, belonging to Lisa’s family. The discovery of artisan spring water, rich in silver, deep below the farmland inspired Lisa & Kerry to create the Amly Botanical mists, featuring this water in its base. In addition to containing trace elements and minerals, this spring water is unusually rich in naturally occurring silver salts that are highly bio-accessible. Silver has also been recognised for its powerful antioxidant properties & helping enhance skin’s natural regenerating ability.
With good night’s sleep essential for our wellbeing, yet many people struggling with actually getting it on a regular basis, this powerhouse of a mist is meant to be used at night and includes neroli, lavender, geranium, snow algae extract, tulsi, valerian root, roman chamomile, frankincense, passionflower, hops & echinacea. The mist promises to support the natural sleeping process, encouraging your mind to rest & skin to be restored & rejuvenated.
Part toner, part hydrating serum, Beauty Sleep, launched in October of last year, was specifically formulated to be used at night-time & its list of ingredients was carefully crafted to sooth, restore & repair your skin as you sleep. The star ingredient, Snow Algae, isn’t easily sourced, as it is grows on glaciers, but is known for helping to speed up overnight collagen production (aided by Passion Flower), assisting & strengthening skin’s protective barrier. Rose Quartz, Benzoin & Labdanum resin add the feeling of warmth & being in the protective cocoon, while Echinacea calms irritated skin & assists effective functioning of the immune system.
Formulated for both fatigued skin & mind, the mist also contains extracts of Passion Flower, Valerian & Hops, a powerful synergetic trio that relieves tension, while a combination of Clary Sage, Linden & Chamomile quietens a busy mind & helps relieve the body of negative effect of stress.
Beauty Sleep Mist is also different from Amly’s two other face mists in terms of the scent. While the first two smell of flowers that grew in a big open field and were regularly swaying in the windy sunshine, this mist has a deeper scent, with earthy notes & sweet undertones. Infused with sublime floral waters of Neroli, Lavender & Geranium, the mist isn’t just an indulgence for your skin & mind, but for the senses overall. It whispers comforting musings into your ears, as you wrap yourself in the blanket & hopefully fall into deep & restful sleep.
I normally sleep well, but after using this mist in my evening meditation practise & then again as I settle to read before bedtime, for a couple of weeks, I found myself deeply attached to its mystical scent, my hand reaching out for it, like a comfortable palm of a friend.
Shake the bottle before each use, close your eyes & spray generously the small-particled mist on your face, neckline (and pillow, if you deem it to be worthy). This also offers you an opportunity to take deeper breaths & prompts your body to change gears & slow down, with your senses masterfully soothed for entrance into the land of dreams.
‘While gently nudging you into soothing, blissful slumber, the selected products work as you sleep, so
Beneath an organic wildflower meadow in East Sussex, comes a source of naturally silver-rich water. This unique self-replenishing supply filters through layers of ancient mineral-rich rock, making it a pure source of natural trace elements and minerals, all of which help to sooth, revitalise and purify not just your complexion, but your senses as well.
When I think of the word mist, I imagine clear & refreshing rain droplets on my face, hydrating & refreshing the skin, while washing the negativity away, as you loose yourself in the precious moment of just being.
It took Amly founders Kerry Moore (a specialist in Biodynamic craniosacral therapy and homeopathy background) & Lisa Smallpiece (an artist & resident of the organic farm attached to Amly), two years to refine & research the perfect combination of ingredients that jointly offer anti-pollution & stress-combating treatment to the skin, protecting it against the damaging effect of modern urban living, office work & constant digital presence that sadly seems to be on the rise, as we all try to keep up with the pace.
But its not just the artificial light that our computers & mobile gadgets, as well as TV screens emit, its also the electromagnetic radiation. If your skin is already dry or irritated, those problems, compounded by the negative effect of daily environmental aggressors, become worse and more noticeable to you when you examine your skin in the mirror. Lisa & Kerry don’t believe in launching products just because this is expected from them as a brand – after all, they launched not with a plethora, but with just one products to start with. Creating products that help your skin look and feel better, as well as have a positive effect on your body via your senses is what truly matters. Digital Detox builds on nature’s ability to refresh and replenish, by utilising hydrating marine actives, purifying magnesium salts and energising oils that together have a powerful effect on you, as you inhale the vibrant floral scent, close your eyes and allow your features to relax into a contented smile. At times I simply continue misting my face and decollate gently humming ‘OM’, be it with my feet firmly planted on the floor under my desk or sitting on my yoga mat in the evening. It is one of those easily accessible tools that become second nature and make you feel better in your skin – be it at home, on the tube or plane, or while toiling away in the office.
When you use Digital Detox mist for the first time, shake the bottle gently but firmly, close your eyes and spray liberally, while taking deeper breaths and allowing the aromatic oils to stimulate your senses and giving your mind a temporary respite from whatever you have been focussing on. Try to focus on deciphering the scent and notice energy-cleansing Frankincense, Yarrow and Niaouli; Refreshing yet calming, this clarifying spritz blends together Juniper, Cedarwood and Ginseng which aid concentration, while Rose Quartz, Orange Blossom and Ylang Ylang are valued for their harmonising and anti-stress properties. Life is hectic, we all say this out loud, instead of greeting each other nowadays, so use this to ground, energise and calm yourself before you get on with the tasks at hand.
I spray it on my face sometimes in the morning, instead of the tonic, but most often it stays by my side, like a cacti, next to my laptop and when I feel that my mind wants to wonder to the social media or web pages away from work, I take a few moments to mist my face and centre myself, before continuing with the task that needs attention or completion. This mist is very fine and the particles seem to sink into your skin almost as soon as they land on it, which gives a lovely, calming sensation to the skin.
I also have another trick up my sleeve when it comes to using this mist – there are times when I feel angry or hyper and instead of raising my voice, I mist my face and it seems to silence the roaring giant that wants to escape from the back of my throat. While it doesn’t necessarily prevented a conflict from erupting – after all, I can’t say to a client or a person with whom I might have an unpleasant conversation – ‘wait a moment, let me ground myself before we continue this conversation’, it has stopped me in the tracks on a few occasions when kids tested my patience. On occasion this action on my part made them stop their tantrum mid-way and focus on examining my ‘I don’t care right now, I am trying to be zen’ face.
Each batch of the product takes about eight weeks to be prepared, as it undergoes the resting phase & infusion after the wash phase, with Kerry & Lisa renewing the process every four weeks, so a new batch is ready every month. It just shows that in the ever-increasing pace of life some things require not just effort, but time to be ready, without compromise on the quality or the results you might expect from the product.
Now, last but not least, a few words on the natural actives and ingredients, that make this mist such a luxuriously indulgent pleasure of daily life.
Salicornia extract: a hardy coastal plant, known for its extraordinary ability to defend itself from dehydration. The extract is scientifically proven to strengthen skin’s lipid barrier & boost moisture levels
Marine Algae: a phytonutrient-rich plant known for its ability to protect itself from environmental aggressors, including UV light & radiation
Niaouli helps to clarify skin & mind, while possessing anti-bacterial & anti-viral properties
Natural Bioavailable Silver