When Denise Leicester launched Ilapothecary into
There are so many new beauty brand and product launches, it’s nearly impossible to keep up with
I am yet to meet Janet Hayward, founder of Ipsum (who was
While many beauty consumers shifted their attention from make-up to skincare during the pandemic,
Lips are one of the focal points of the face, yet they are quite fragile and often reflect the state
More and more beauty brands are starting to realise that alongside efficacy and novelty in formulations, sustainability ethos is not only an important, but a powerful tool in their marketing arsenal.
If you love beauty, new launches come along to tease you all the time. But when you have known the
With more and more brands entering beauty marketplace, consumers have more choice, but are also more
Unlike our grandmothers and mothers, modern women are spoilt for choice when it comes to skincare.
Like “authenticity”, “community” is a meaningful word, not a marketing slogan. As someone