In our fast moving times the best way to develop a business, if you work in beauty, is by responding to what consumer wants and needs, but walk, not run when it comes to development and product launch.
Unscrew the lid, close your eyes & take a few deep, slow breaths, inhaling the indulgently flowery, uplifting scent that brings an almost instant feeling of calm & comfort. Open your eyes & continuing to take deep breaths, dip your finger into the smooth surface of the balm (and feel the satisfaction, as it sinks into a rich texture, releasing its aroma even more).
Amanda developed this balm over months, testing & refining it tirelessly, trying to create a product that will nurture not just your skin, but your soul as well. Several moons ago, when I visited Amanda in her studio in Lewes, well before she opened her beautiful store, I showed her a multipurpose balm that I use for healing the skin. I stock up on it in Moscow during my visits, as I came to rely on it due to its multiple purpose use, but it has a big minus, as its texture becomes too runny when it is warm, which led to quite a few accidents during my travels in the past. A lovely, but in someways imperfect product (and not 100% natural), which clearly gave Amanda some food for thought & the end result of her creative process continues to blow me away with its nurturing loveliness. As I was writing this post & exchanging e-mails with Amanda, it was important for me to incorporate her wise & creative voice into the conversation about this product, as noone understands the process behind its birth better than she does.
‘I also find ridiculous pleasure in opening the new pot and pressing my finger hard onto the surface, feeling it give way to reveal the soft buttery interior…’
With so many beauty products being continuously launched, it is somewhat reassuring to review products from the brands that I already know well. When I know brand’s background & ethos, it
Supernatural Beauty launched itself with six products, all with unique smells and textures, unlike the ones already on the market. There is the gentle Genesis Cleanser developed with sensitive skin in mind, the Glorious Cleansing Balm for spot prone skin, Miracle Balm that will help heal, sooth and protect the skin, Salvation Oil for eczema and roseate suffered,
Why did you decide to start your own brand of natural