Women have been masking for years and I believe that using face masks, once or twice a week, depending on your skin needs, is like having a mini-facial in the privacy of your own home. One of the latest
Jasmi used to work at L’Oreal and having researched the subject of skincare ‘shelf life’, she decided to create her own line of products ( at the moment there are eleven ) based on the principles of efficacy and freshness. We prefer to eat fresh food, so Jasmi applied the same concept when creating Nuori, making sure that products are created in small batches every 12 weeks. You have ingredients of natural origin, which are also pure, as they don’t contain synthetics normally needed to extend shelf life. Add to that vitamins, amino acids, plant extracts and essential oils and you get a ‘freeze frame’ of what Nuori is about.
When you pick up any Nuori product you have two dates stamped on it: a ‘start-using-by date’ meaning the time by which it is recommended you start using the product, at the latest, as the ingredients would be most potent and the more familiar ‘expiry date‘, which is when you should replace your Nuori product with a fresh one. My first purchase was Vital Foaming Cleanser, which had a start date of November 29th, 2015 and an expiration of February 16th, 2016. Initially, speaking to Jasmi, I found the concept a little baffling but as I started using the products the concept made more sense. I buy my food fresh and enjoy the freshness and maximum nutritional value that it gives to my body, why shouldn’t I do the same for my skin ? I remember my grandmothers making strawberry or egg masks for their faces, so this concept, if you think of it, fuses the past and the present of beauty perfectly and sums up Nuori message to its customers.
1) you have efficacy of active ingredients that aren’t weakened by time-related breakdown of potency.
2) you have skincare that is pure due to the absence of preservatives or synthetics that normally extend the shelf life of products.
Often we have several cleansers, moisturisers, serums etc. in our arsenal and use them depending on our skin’s need on a particular morning or evening but is freshness worthy of consideration when it comes to choosing one’s skincare products? I also like the fact that on each packaging box ( white & yellow) you can see that the products are:
– manufactured in Denmark
– Are free from paragons,