When I was recently offered to come and have an Ole Henriksen Radiance facial at Harvey Nichols I gratefully accepted the kind offer-a girl needs sunshine in the summer that feels
Let me raise a hand and say that I am a big fan of Paula Reed– I love how she writes and how she sees fashion and I sense excitement and humility in what she does.
A few weeks ago I went to
Lat week I popped into
The ad’s slogan is ‘ try to contain your excitement ‘ and it features a slim model with a wet patch on the front of her trousers, implying that the discounts were so good, she actually peed herself.
Was it a male or female agency team who came out with this ad? Are those people women haters, as I can’t see the male in the ad? Are women considered so fickle and so shattered by the birth of the children, that the manifestation of our excitement is peeing ourselves?
Harvey Nichols, which for many years had a coolness edge to it-the designers they carried, the layout of the floors, their customer base-I remember how many years ago I went to admire Alexander McQueen designs and at the same time enjoyed looking at the people who shopped there…..I don’t know what customer base this ad will inspire or attract, but I won’t be among those people hunting for sales bargains, even if the discounts go up to 70%, on this occasion.
You also have waiting lists for good schools for kids and I remember well how one friend was urging me to put my yet unborn baby down for several primary schools in the area and me refusing, saying I actually needed to deliver a baby first. True, good schools are hard to come by and unfortunately there are no good state schools in our area, so my husband has to work hard, as we won’t compromise on our son getting a good education-after all,he is a boy and will need to support his family one day.
Now there is a waiting list for my local Mini Mozart baby class that we have been attending since my son turned one. It used to be pretty easy-just come on time, pay £8 and enjoy live music, stories and interaction with other kids. Recently I found out that one has to subscribe in order to attend ‘terms’ for that class. I asked for a form, was promised that one will be mailed for me-which never materialised in my mail box and yesterday I was told that there is no place for us but we were put down on a so-called ‘distribution list’ and will be notified when the payment and enrollment for next term will become due. You know what? I think we can live without this class, if one has to subscribe to it. I will just look for alternatives or another, maybe new class, where I can drop at our convenience-after all, you can’t predict if you are going to be able to attend sometimes due to travel, other plans or sickness.
Then there are the waiting list for clothes-seriously, do I want to put your name down for let’s say a dress and then find yourself at the party with another girl wearing the same outfit? That happens too, you know and not everyone can put a smiling face on the situation.
But wait, there are also the waiting lists for make-up. Chanel for example, is really up there on the pedestal in terms of their nail polishes. Every season the PR goes into overdrive, journalist write about the ‘must-have’ colour and the waiting list opens. Ok, last year there was a shade of Chanel’s grey that I really wanted and I chose not to go on the waiting list. I couldn’t find it in any of the Chanel boutiques in London, or Selfridges, Harrods or Harvey Nichols for that matter. On the off chance and annoying my husband in the process, I took him to various Chanel outposts in Paris (and no, we didn’t come to Paris just for that, I am not that crazy!)and actually managed to score the last one available in Paris-no waiting list wait, just some active leg work and pure stubbornness combined with a bit of luck
Last week I popped into Selfridges, hoping to get a new blusher from a well-known brand. I love their products because they are truly fantastic and deliver a flawless perfection-if correctly applied and their make-up artist, who does fashion shows make-up and is an encyclopedia of great advice. I was told that there is a delay in delivery-it was originally scheduled for release in April and oh, there is a waiting list for it…. Did I want my name to be put down for a specific shade ? I laughed, said I don’t go on waiting list for make-up and decided to wait when the blusher eventually goes on general release. Patience is a virtue and I need to practise it more often.
I understand the notion of limited edition pieces (Lanvin porcelain figurines, anyone? They are so pretty!!!) but make-up waiting lists? Seriously, why do we need waiting lists? It’s all being hyped up, for us to be cocooned in the sense of exclusivity when it’s just a clever marketing plot to sell more items and make more money for the brands. Maybe I am growing up or maybe I am just becoming less vain and silly, I just think waiting lists are just not cool and one can always find a suitable alternative. OPI colours are really good, they are cheaper than Chanel and the ‘wear & tear’ of their nail polishes is equally good. Maybe it’s time we went against the marketing grain on all fronts?