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Galina Reviews: Amly serum collection that combats the negative impact of modern living

As someone who has been writing about beauty products for many years I am not easily surprised when it comes to new concepts or launches. While my attention remains razor sharp, few products make it to my website’s ‘beauty section’, researched and tested for your attention, because I think life is too short and busy enough, and my intention is not to bombard you, but rather surprise, intrigue and hopefully delight, by showcasing things that I think are worth sharing. Amly is a British natural beauty brand that was started by two talented women, who focussed on creating Silver-Rich Face Mists with a difference. Kerry Moore specialises in Biodynamic Craniosacral Therapy and has background in homeopathy, while Lisa Smallpiece is a talented artist, who lives on an organic farm in Sussex, where the natural Amly spring is flowing through a wild-flower meadow. Their talents and knowledge compliment each other and allow them to create products that truly are unlike any other, created in small batches tonsure freshness and potency. Each of Amly’s three initial launches, spaced months apart, are incredibly impressive and prove that no good product is created quickly and on a whim, but rather based on individuality and synergy of quality ingredients and serving a specific purpose. A few months ago I received a press release that announced a trio of Amly serum collection launch, this time…. designed to combat the negative impact of modern city living. ‘Unexpected’ was my first thought and ‘wow’ was the first impression, when I opened the box from Amly that contained all three products. Below  is a story behind each product and why I think they are unlike anything else you might have experienced before, even if you are a beauty connoisseur.

Lisa and Kerry crafted signature blends of the finest essential oils and active organic flower compounds, designed to combat daily life challenges, notably damaging effects of pollution, sleep issues and keeping skin happy no matter your age. With the brand’s roots deeply planted in rural England, Amly is built on the ancient traditions of plant medicine, while also using cutting-edge scientific research to refine, adapt, enhance and improve the gifts of nature that are often taken for granted or forgotten in the digital and technological times. Lisa and Kerry believe in combining the powers of innovation when blending natural ingredients and respecting old traditions, while also ensuring that their formulations incorporate innovative bio-actives that are scientifically proven to produce real results. After all, when we buy this or that product, we do want to see an improvement in the skin or issue we are purchasing them for.

Amy’s process of product creation can be described as ‘botanical alchemy’ because it employs traditional methods to extract essential oils and hydrolates from flowers and plants that have been collected and used for centuries because of their healing properties. What Lisa and Kerry manage to do on each occasion, when they start developing a new product, is to combine botanical treasures with advanced bio-actives, which together create potent formulas that deliver consistent results not just visually, but internally to, by improving the health of the skin over time.

Amly City Screen protective Face Serum, £62, 30ml

‘Melt the urban stress from your complexion’

This super light, white-coloured fluid provides powerful defence against the negative impact that city living increasingly has on our skin. In general serums tend to have higher concentrations of active ingredients that work with a specific purpose to improve this or that skin problem. Lighter in texture than moisturisers, they bring higher potency and nourishment to the skin and this particular one is a delight to apply, because of its feather-light texture and the all-encompassing scent that reminds me of Amly first mist, Radiance Boost.

This serum was created to help boost skin’s pollution resilience, while also protecting your complexion. There is the power of Echinacea Complex that helps to detoxify and strengthen skin, while antioxidants Gotu Kola and Green Tea are blended together with Marine Compounds that help boost skin’s collagen levels. But that’s not all. There is also hydration-enhancing power of Squalene, purifying Niaouli (ingredient new to me, but commonly known as tea trees or paperbark, part of the myrtle family, which has many traditional uses, including treating colds, headaches, as well as in perfumery) and reviving White Willow that helps to clear the impurities from the skin, promoting a healthier looking complexion.

I would recommend using this serum primarily in the morning, after cleansing the skin. It sinks into the skin almost immediately and without a trace, leaving behind a delicate veil of scent that reminds you of the flowers and plants gently swaying in the early summer breeze. It lingers for a while and sets the mood for the day, calmly confident and content. After using it for several weeks I smile as soon as the serum comes into contact with my warm fingers, releasing the scent and a content smile on my face – something that is wonderfully special, be it rain or shine outside the window. The brow doesn’t frown and I am ready to face the day, work projects, deadlines, naughty children or a mountain of homework interlaced with cooking.

What also makes this particular serum special is the multiple benefits it brings to the mantle of your skin. By boosting hyaluronic acid levels it hydrates the complexion and helps plump the wrinkles for those, who fit the older age bracket. By balancing the skin, it increases its overall resilience to stress, in part because of the improvement of the natural detoxification and repair process that our skin undertakes daily. It speeds up the repair after UVB exposure, something that as a loyal sun worshiper I have to take into account, as it is one of the biggest contributors to the ageing process. And let’s not discount the powerful cocktail of vitamins & minerals that skin drinks in like you would water on a scorching day. If you skin appears lacklustre, it will benefit from the glow that is enhanced or renewed thanks to Beetroot extract, while the healing effect of Aloe Vera (I have put this serum to the test during my beach holiday and didn’t have to apply Aloe Vera gel that sometimes I have to after a prolonged sun exposure). Last but not least, there is also the extract of Lavender, with its deeply rich scent and bacteria-inhibiting benefit to the skin prone to spots and blemishes. One potent serum, wouldn’t you agree? Or feather-light complexion protection superhero –  either of those two descriptions are perfectly suited to the contents of this dark glass bottle.

Top Tip: Apply to face and neck after cleansing the skin with the upward motion. For increased detoxing and skin-protcting effect, use after Amly Digital Detox Face Mist (keep it in the fridge in the hot months to give skin a hydrating boost when it needs it).

INCI: Aqua, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin (Vegetable), Polyglyceryl-6 Stearate, Caprylic/Capric Triglyceride, Glyceryl Stearate, Tocopherol, Coco Caprylate, Microcrystalline Cellulose, Cylindrotheca Fusiformis Extract, Salicornia Herbacea (Glasswort) Extract, Echinacea Purpurea (Coneflower) Extract, Beta Vulgaris (Beetroot) Root Extract, Centella Asiatica (Gotu Kola) Flower/Leaf/Stem Extract, Salix Alba (White Willow) Bark Extract, Panax Ginseng (Ginseng) Root Extract, Cucumis Sativus (Cucumber) Fruit Extract, Urtica Dioica (Nettle) Extract, Camellia Sinensis (Green Tea) Leaf Extract, ***Aloe Barbadensis (Aloe Vera) Leaf Extract, *Boswellia Carterii (Frankincense) Gum Oil, *Citrus Aurantium (Neroli) Flower Oil, *Jasminum Officinale (Jasmine Absolute) Flower Oil, *Melaleuca Quinquenervia (Niaouli) Leaf/Twig Oil, *Pelargonium Roseum (Rose Geranium) Leaf Oil, *Juniperus Virginiana (Cedarwood) Wood Oil, *Anthemis Nobilis (Roman Chamomile) Flower Oil, *Cananga Odorata (Ylang Ylang) Flower Oil, *Tilia Cordata (Linden) Flower Oil, *Juniperus Communis (Juniper) Fruit Oil, *Lavandula Angustifolia (Lavender) Flower Oil, *Achillea Millefolium (Yarrow) Flower/Leaf/Stem Oil, Cellulose Gum, Xanthan Gum, Sucrose Laurate, Polyglyceryl-6 Behenate, Squalane, Maltodextrin, Benzyl Alcohol, Dehydroacetic Acid, Hydroxyacetophenone, ****Pentylene Glycol, **Linalool, **Limonene, **Citronellol, **Geraniol, **Benzyl Benzoate, **Farnesol, **Citral, **Benzyl Salicylate, **Eugenol

*Natural Pure Essential Oils  **Potential Allergens Within Natural Pure Essential Oils ***Certified Organic Ingredients ****100% Botanical Source

Suitable for all skin types, including blemish prone.

Amly Day Light Super Fine Face Oil, £72 for 30ml


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