The journey of becoming a designer is a long one, which makes listening to someone recap it for you
Julie-Anne Dorff, an executive and jewellery editor of Harper’s Bazaar UK, might have an intimidating job title but in real life she is just a beautiful woman with an engaging smile who is following her own creative path. She clearly relishes an opportunity to express her own innate sense of style through the fabrics that she collects, in rare moments away from her day job and being a wife and a mother of three.
The new collection from Les Foulards de Juju was inspired by femininity mixed with the boy meets girl undercurrents, as well as opulent jewels. When Julie-Anne showed me her moodboard, I realised that some of the images were already familiar to me from the pages of the magazines that we both enjoy reading, thus drawing me even closer to the stories behind the latest collection.
Mixed with the images of Julie-Anne’s two daughters, one still a baby,
the other slowly turning into a beautiful young lady, they created a mood board that was beautiful, yet in some ways understated.
Mixing Prince of Wales checks, emerald greens, plaids, paisley, peacocks, a Liberty print and a beautiful purple floral fabric, the scarves, neckerchiefs and shawls encapsulate Julie-Anne’s own brief’ of ‘simple clothes, rich lines’ and somehow make me think of Spanish and Italian Ladies going out for dinner with scarves casually draped over their shoulders or tied around their necks or heads.
The collection itself comprises two silk paisley scarves
It all started with a Vogue profile and a picture of a beautiful woman, surrounded