I don’t know if it’s just me, but sustainability seems to increasingly be the ‘buzz”
Lockdowns and ZOOM gave us the opportunity to connect virtually, but also made many of us much more conscious of our faces. For some facial surgery might be the answer or solution, but for me make-up was just the tonic to experiment with colours and textures, as well as reassemble my features depending on the mood of the day
More and more beauty brands are starting to realise that alongside efficacy and novelty in formulations, sustainability ethos is not only an important, but a powerful tool in their marketing arsenal.
Launching into the beauty marketplace was increasingly challenging even before pandemic