The eyes are often called the windows of the soul, but they are also one of the first things to give away our age, emotional state, levels of stress, sleep patterns and lifestyle, so no wonder that many brands are launching a variety of products aimed at looking after this particular area of our face. Dark circles, dryness and diminishing collagen levels are something that women notice and fast in the eye area. When Russian luxuriously green beauty brand Berezka Lab launched their first eye product a few months ago, I was intrigued. Having used their Eye Serum for about a month, I am now a delighted convert.
With lack of sleep, late or broken nights, the first thing you notice are the dark shadows that lay claim to your under-eye area. While make-up and expertly applied concealer can definitely mask the problem, addressing the cause, making the lifestyle changes when possible (you can’t switch the volume off the crying baby or tell a sick child, who paddles into your bedroom saying the tummy ache is bad, that your beauty sleep comes first) is the first step. The second is finding the right eye care product for you. Dana, founder of Berezka Lab, is a mother of three, and with her brand growing and expanding its retail footprint, she knows all about tiredness. With practical experience under her slim belt and multiple customer requests, she set out to create an eye serum that will revitalise, brighten, restore firmness and resiliency, while intensely moisturising and protecting delicate eye area. A tall order, I say! For ease of application, she encased the serum in a glass bottle with a rollerball applicator – no mess, no oxidation and a cooling effect when you need it.
Formulated with the 100% ingredients of natural origin (also organic, wild-crafted, vegan and without the GMO), the serum is akin to a light oil that almost instantly sinks without a trace into the delicate, clean & dry skin all around the eye, never leaving behind an oily residue. All you need to do is roll it from the corner of your eye clock wise once and voila, let me magic begin. Tip: sometimes I also ‘re-trace’ the movement of the rollerball with my little finger in order to boost the circulation & make the product work even more effectively.
Dana has a very interesting selection of ingredients that she combined in this product – some you might be already familiar with, others surprising and rarer, like Birch Leaf Extract & Siberian Cedar Sap & Oil, ingredients that are native to Russia and hence unique in their qualities and effect on the skin when used in skincare formulation. In fact, I can’t remember seeing those two jointly in any European or American skin products (let me know, if you do).
Jojoba & Macadamia: decrease dark under-eye shadows, minimising the appearance of small wrinkles due to age, sun exposure & natural face movement.
Pine nut & Argan Oils: help restore the lipid barrier & offer antioxidant protection from environmental aggressors.
Baobab Oil: improves skin elasticity & firmness, delicately nurturing the skin around the eye. Calms & restores protective function of the skin.
Extracts of Green Tea, Birch leaves & Cornflowers: strengthen the capillaries and saturate skin with the vitamins.
Blue Tansy & Roman Chamomile: decrease under eye bags & puffiness
INCI: Simmondsia chinensis (jojoba) seed oil*, Pinus Siberia Seed Oil **, Arganil Spinosa (Argan) Kernel Oil*, Adansonia Digitata (Baobab) oil*, Macadamia Ternifolia Seed Oil*, Tocopherol, Camelia Sinensis (Green tea) extract, Centaurea Cyanus (Cornflower) Flower Extract, Tanacetum Annum (Blue Tansy) Oil*, Anthemis Nobilis (Roman) Flower Oil*, Zhivitsa Cedar**, Boswellia Carter (Frankincense) Oil*, Rosmarinus Officinalis (Rosemary) Leaf Extract, Betula Alba (Birch) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract.
As I was intrigued by the product from the beginning, I decided I would do a one eye test – using the roller on one eye and continue with my other eye cream on the other. Within a week the difference was striking – the eye where I used Berezka Lab serum was visibly plumper, with diminished signs of tiredness and small wrinkles less visible. In actual fact, there was hardly any need for a concealer, even though I made no accompanying changes to my lifestyle. Impressed? I certainly was and promptly started using this serum on both of my eyes.
While we all are different and there is no universal holy grail of a product, this eye serum undoubtedly is impressive in the results that it delivers (visibly within days in my case). It has Blue Tansy and Cedar undertones, yet is not overpowering (something that is never a good thing in the eye-care product). You can keep it in the fridge, in your travel bag or desk and using it quickly turns into a simple, ritualistic pleasure for the senses and the skin. I truly haven’t met an eye serum that I liked THAT much before and I say that with a happy sincerity. I would even go as far as call it an eye magic wand .)
Berezka Lab Eye Serum, 10ml, 2080 RU (about £24 depending on conversion rate)
To find out more about Berezka Lab, please click here (the site is currently only in Russian, but there are plans in the works to create an English version soon). For the time being e-mail or message the brand via their Instagram page with the questions that you might have & the team will happily reply in English).