Waiting lists-are they necessary?

Waiting lists seem to be everywhere now. My knowledge of waiting lists started with a friend of a friend bemoaning the fact that her father had to wait a couple of years in order to get his custom-made boat and he soooo hated waiting. Then there is the mentioned in hushed tones Hermes waiting list, for Birkin or Kelly bag. Depending on which one you want, the size and the grain of leather and hard-wear it can be anything from one year to two, if you are lucky to be actually put on one. But with boats and Hermes I can understand the work it takes-don’t get me wrong, two completely different categories, but still….

You also have waiting lists for good schools for kids and I remember well how one friend was urging me to put my yet unborn baby down for several primary schools in the area and me refusing, saying I actually needed to deliver a baby first. True, good schools are hard to come by and unfortunately there are no good state schools in our area, so my husband has to work hard, as we won’t compromise on our son getting a good education-after all,he is a boy and will need to support his family one day.

Now there is a waiting list for my local Mini Mozart baby class that we have been attending since my son turned one. It used to be pretty easy-just come on time, pay £8 and enjoy live music, stories and interaction with other kids. Recently I found out that one has to subscribe in order to attend ‘terms’ for that class. I asked for a form, was promised that one will be mailed for me-which never materialised in my mail box and yesterday I was told that there is no place for us but we were put down on a so-called ‘distribution list’ and will be notified when the payment and enrollment for next term will become due. You know what? I think we can live without this class, if one has to subscribe to it. I will just look for alternatives or another, maybe new class, where I can drop at our convenience-after all, you can’t predict if you are going to be able to attend sometimes due to travel, other plans or sickness.

Then there are the waiting list for clothes-seriously, do I want to put your name down for let’s say a dress and then find yourself at the party with another girl wearing the same outfit? That happens too, you know and not everyone can put a smiling face on the situation.

But wait, there are also the waiting lists for make-up. Chanel for example, is really up there on the pedestal in terms of their nail polishes. Every season the PR goes into overdrive, journalist write about the ‘must-have’ colour and the waiting list opens. Ok, last year there was a shade of Chanel’s grey that I really wanted and I chose not to go on the waiting list. I couldn’t find it in any of the Chanel boutiques in London, or Selfridges, Harrods or Harvey Nichols for that matter. On the off chance and annoying my husband in the process, I took him to various Chanel outposts in Paris (and no, we didn’t come to Paris just for that, I am not that crazy!)and actually managed to score the last one available in Paris-no waiting list wait, just some active leg work and pure stubbornness combined with a bit of luck

Last week I popped into Selfridges, hoping to get a new blusher from a well-known brand. I love their products because they are truly fantastic and deliver a flawless perfection-if correctly applied and their make-up artist, who does fashion shows make-up and is an encyclopedia of great advice. I was told that there is a delay in delivery-it was originally scheduled for release in April and oh, there is a waiting list for it…. Did I want my name to be put down for a specific shade ? I laughed, said I don’t go on waiting list for make-up and decided to wait when the blusher eventually goes on general release. Patience is a virtue and I need to practise it more often.

I understand the notion of limited edition pieces (Lanvin porcelain figurines, anyone? They are so pretty!!!) but make-up waiting lists? Seriously, why do we need waiting lists? It’s all being hyped up, for us to be cocooned in the sense of exclusivity when it’s just a clever marketing plot to sell more items and make more money for the brands. Maybe I am growing up or maybe I am just becoming less vain and silly, I just think waiting lists are just not cool and one can always find a suitable alternative. OPI colours are really good, they are cheaper than Chanel and the ‘wear & tear’ of their nail polishes is equally good. Maybe it’s time we went against the marketing grain on all fronts?

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