We live in the times when receiving often overtakes one’s desire to give and that’s why focussing on charities that deserve our support is not only done by people, but brands too, as they choose to take certain initiatives under their wing and nurture and support them. I thought that I would spotlight team’s Ellis Faas initiative for the charity called War Child.
Just like makeup, life in general should be based on freedom: freedom to be who you are, freedom to show the world who you are – without boundaries or rules and most certainly without being condemned, hated or prosecuted for being yourself. This message feels particularly poignant after the results of the EU Referendum in the UK last week.
Every day we are confronted by the volatile times we live in, filled with disrespect and downright hatred. That is why we have to make a stand. We can’t just look into the mirror and hide behind our make up. For team ELLIS FAAS, Make Up Not War is not a political, let alone a cosmetic plea. It is a call for humanity. We all have to look at ourselves to see how we can play our part in making this world a better place. And in order to break the negative chain of hate and war, the brand feels particularly inclined to take care of the children who fall victim to the conflicts in this world, and to prevent them from falling into a vicious circle.
As part of Ellis Faas plea to Make Up Not War, the brand is donating €1 to War Child for each product that it sells via ELLISFAAS.com website between now and October 31. In order to encourage the customers to help raise as much money as possible, team Ellis Faas is also waiving the shipping costs during this period.
If you want to learn more about War Child, please visit: warchild.org or any of their local sites, through which people can also make a direct donation to this wonderful organisation.