Sustainability seems to be replacing “clean eating” & “clean beauty” as one of the most popular marketing hashtag, with the onslaught of articles and blog posts on the subject multiplying by the day. Yet comparatively not many brands can honestly say that the subject of packaging has been at the forefront of their minds. All the more impressive when a brand that I have known for a long time, “Rejuvenated” engages in an open dialogue with its community and launches compostable packaging for its bestselling supplement, “Collagen Shots”. Not because it was pushed to do so, but because it truly was important to the founder to do things right – for the customers, business & the planet.
I first wrote about Collagen Shots and Rejuvenated founder Kathryn Danzey in 2012 ( if you are curious, you can see an image of the original packaging of CS in the post, with which Kathryn launched the product into the world). Since then I have remained loyal to that particular supplement. In part, because I could see and feel the difference in my skin when I take it consistently for a few weeks. In part, because Kathryn always engaged in an open dialogue, answering my prodding questions, nor has she ever pretended her supplements to be something that they are not. Assisted by her loyal family and hard-working team, she tirelessly works on evolving her brand and products, building up brand’s customer base & expanding list of retailers, while taking customer feedback on-board, rather than waving at it with a dismissive hand.
When I have heard that Kathryn was planning to re-launch its best-seller in a new packaging, I was intrigued. When I learnt that it will come in a 100% compatible packaging (as of January of this year), I couldn’t help but be impressed. Some established brands continue to rely on their reputation and the way they are used to operating, not bothering to listen to customers or keeping fingers firmly on the pulse of change. Not the case of Rejuvenated.
“At Rejuvenated we feel passionately about reducing the environmental impact we have on the planet; this starts with how we locate our products, transport them and our final packaging. Our goal is to be plastic free by the end of 2020.”Kathryn Danzey, founder of Rejuvenated
Rejuvenated has been developing plastic- free packaging for the last two years. Change like that takes time and effort, not something we at times think about, while expecting brands to launch ‘newness’ all the time. Think of this like the process of pregnancy – it takes time, effort & patience to birth a baby… or a product.
The eco-friendly packaging incorporates a three-layer laminate using natural adhesives; the materials are designed to protect its contents against oxygen and water vapour. Each pouch complies with the EU harmonised standard for compostability, whilst also meeting the requirements of Vinçotte OK Compost’s certification for home composting. Truth be told, based on the visuals, as well as the feel of the pouch in my hands, I prefer the new version of packaging hands down. It is as cool, as it is thoughtful when it comes to the impact our daily consumption has on the world.
Rejuvenated used to have a plastic scooper enclosed within the product pouch. In the summer of 2019 the brand conducted customer
research, asking customers for their thoughts on the plastic
scoops within its products; 86% of consumers responded that they would like the scoops to be removed. By December 2019 this number had risen to 93%. Going forward, plastic scoops will be removed from each pouch and customers can purchase a metal equivalent online for £2. In addition, Rejuvenated will work towards introducing eco-friendly packaging for the rest of the collection throughout the year.
Now, if you are not yet familiar with Collagen Shots, what should you know about this particular supplement? Well, it contains a synergistic blend of 10,000 mg of hydrolysed marine collagen, antioxidants, vitamins and hyaluronic acid in the form of a natural supplement drink. This unique combination stimulates collagen synthesis, strengthens connective tissue and helps hydrate the skin internally. Within a matter of weeks, you can expect to notice a difference in the appearance of your skin in terms of smoothness, firmness and plumpness.
Collagen type I is the major protein found in the connective tissues and skin; it plays an integral role in maintaining skin tone, suppleness and elasticity. Once ingested, the collagen is broken down into the key amino acids required to build fibroblasts – the cells that synthesise collagen. The collagen used within Collagen Shots has a unique amino acid profile, which increases the production of collagen naturally; this amino acid profile is unique to Rejuvenated.
Studies conducted by Rejuvenated have shown that collagen can boost the digestive system, improve joint health, as well as the strength of hair and nails.
Interesting fact: Rejuvenated has sold over 12 million packs of Collagen Shots since its launch; the award-winning supplement is the brand’s bestselling product.
- Marine collagen peptides: low molecular weight for high absorbency.
- Pure high potency marine collagen: hydrolysed marine collagen contains the key aminoacids your body requires to synthesise new collagen.
- Acai berry: a super berry fruit packed with amino acids, antioxidants, minerals and vitamins.
- Copper: contributes to normal tissue health and protects cells from oxidative stress.
- Vitamin B: assists with digestion and growth of new cells.
- Vitamin C: contributes to normal collagen formation.
- Hyaluronic acid: this ingredient can hold up to 1000 times its own weight in water and provides a ‘cushion filler’ between collagen fibres and elastin.
- Zinc: plays a role in protecting against oxidative stress and contributes to normal DNA synthesis.
So next time you shop for supplements or beauty products, look not only at the list of ingredients & the benefits the product can bring you, but at the manufacturing practises of the company you buy from. After all, it speaks volumes whether the brand talks the talk or walks the walk. And it’s up to you to help make a difference by putting your money to support good initiatives & brands that do good – for the consumer, its workforce and the place we all call home, irrespective of geo location.
Collagen Shots costs £43.95 for 30 servings and is available via Rejuvenated website or retailers like John Bell & Croydon, Barney’s of New York & Cult Beauty.